Cask Tales

Land of the Rising Suntory

Suntory's logoHello everyone, happy 2014 – we’re sorry about 2013, but normal service is now resumed. Sláinte, and so on and so forth. Apologies too for the title, which is desperately unoriginal. I can rarely resist indulging in a terrible pun, especially if it’s lamentably obvious, and I shan’t make an exception now.

And now to business, literally, because today’s big news is that Suntory, the Japanese drinks group whose whiskies have picked up a string of prestigious awards in recent years, has agreed to buy Beam Inc, in a deal worth almost £10bn. Adding Jim Beam, Knob Creek and Maker’s Mark (not to mention Courvoisier) to a portfolio that already includes Yamazaki, Hakushu, Hibiki and Bowmore will make for the world’s third-largest producer of distilled drinks. The amalgamate company will have net sales exceeding £2.6bn.

As this BBC article points out, Suntory also has Lucozade, Ribena and Orangina Schweppes in its extensive portfolio. I suppose you could make some particularly appalling cocktails using only Suntory-owned beverages, if you’d had enough to drink to begin with…

This entry was written by Josh and published on January 13, 2014 at 22.17. It’s filed under News and tagged , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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